Published on:

From Etsy To Amazon: Choosing The Right Platform For Your Online Store


So you’ve decided to take your business online, and now it’s time to choose the right platform for your online store. With so many options available, from Etsy to Amazon, it can be overwhelming trying to figure out which one is best suited for your needs.

First things first: don’t rush this decision. Take some time to research each platform thoroughly before making a final choice. Each has its own set of pros and cons, as well as different fees and restrictions that may impact how you run your business.

In this article, we’ll break down some key factors to consider when choosing between Etsy and Amazon – two of the most popular e-commerce platforms – so you can make an informed decision that sets your online store up for success.

Table of Contents

Understanding Your Business Needs

You may be asking yourself, 'Why do I need to understand my business needs when choosing an online platform?' The answer is simple: customization options and target audience analysis.

Your business has unique goals and requirements that must be met by the platform you choose. By understanding your needs, you can select a platform with the features necessary for your success.

Customization options are essential because they allow you to tailor your store's appearance and functionality to meet specific requirements. For example, if you sell handmade goods, you may want a platform that allows easy integration of customer reviews or one with advanced inventory management tools.

Similarly, target audience analysis helps determine which platform will resonate most with your customers. Are they primarily mobile users? Do they prefer shopping on established marketplaces like Amazon or niche sites such as Etsy? Answering these questions will help guide you towards the best possible choice for growing your business.

Comparing The Pros And Cons Of Each Platform

Now that you have a better understanding of your business needs, it's time to compare the pros and cons of each platform.

When deciding between Etsy and Amazon, one factor to consider is customization vs. exposure. On Etsy, you have more flexibility in creating a unique brand image with customizable storefronts and listings. However, this may not lead to as much exposure as Amazon's massive customer base.

Another important consideration is fees vs. support. While Amazon charges higher fees for its services, they also offer extensive support resources such as seller forums, tutorials, and dedicated account managers. Etsy has lower fees but offers less comprehensive support options.

Ultimately, choosing the right platform will depend on balancing these factors based on your specific business goals and priorities.

Making An Informed Decision For Your Online Store

Did you know that as of 2021, Amazon has over 300 million active users worldwide? This staggering number is definitely something to consider when deciding which platform to use for your online store.

However, it's important to also analyze your competition and understand your target audience before making a decision.

Analyzing competition can give you insight into what works and what doesn't in the market. Take note of their pricing strategies, product offerings, and marketing tactics. Use this information to differentiate yourself and create a unique selling proposition that sets you apart from competitors.

Targeting your audience is equally important. Who are they? What do they want or need? How do they prefer to shop online? Answering these questions will help you tailor your products, messaging, and overall brand experience specifically for them. Keep in mind that different platforms may attract different types of audiences – so choose wisely based on who you're trying to reach.

Five considerations when choosing a platform:

  • User demographics
  • Payment options
  • Ease of use
  • Marketing capabilities
  • Customer support

Making an informed decision about which platform to use for your online store requires research and careful consideration. By analyzing competition and targeting your audience effectively, you'll be better equipped to select the right platform for your business needs without compromising on user experience or customer satisfaction.

Frequently Asked Questions

How Much Does It Cost To Sell On Each Platform?

When it comes to selling online, platform fees and transaction fees can significantly affect the profitability of your business.

Each e-commerce platform has its own fee structure, so it's essential to determine which one suits your budget and goals best.

Shopify charges a fixed monthly subscription fee plus additional transaction fees if you use third-party payment gateways.

eBay has different pricing tiers depending on how many items you sell per month, while Amazon charges referral fees based on the product category and item price.

Etsy takes a percentage of your sales revenue and also adds listing and transaction fees.

Understanding these costs will help you make informed decisions when choosing an online marketplace for your store.

How Does Each Platform Handle Shipping Fulfillment?

When it comes to choosing the right platform for your online store, shipping options and customer service support should be at the top of your list.

Each platform handles these aspects differently, so it's important to do your research before committing.

For example, Etsy offers a variety of shipping options that can be customized by sellers, but their customer service support is known to be lacking.

On the other hand, Amazon has an extensive network of fulfillment centers and provides excellent customer service support through their Seller Central portal.

Ultimately, you'll want to choose a platform that aligns with your business needs and goals.

Can I Customize The Look And Feel Of My Online Store On Each Platform?

One of the biggest concerns online store owners have is whether they can customize the look and feel of their website. After all, you want your brand to shine through and stand out from the competition.

The good news is that both Etsy and Amazon offer customization options for your storefront, allowing you to create a unique shopping experience for your customers. From choosing colors and fonts to adding custom banners and logos, there are plenty of branding opportunities available on each platform.

As an entrepreneur, it's important to take advantage of these features to help establish your business as a recognizable brand in the ecommerce world.

How Does Each Platform Handle Search Engine Optimization (Seo)?

When it comes to running an online store, one of the most important things you need to focus on is search engine optimization (SEO). You want your products and website to show up at the top of search results so potential customers can easily find you.

Each platform has its own SEO optimization strategies and platform-specific search algorithms that affect how well your store ranks in search results. As an entrepreneur, it's crucial to understand these differences and tailor your SEO efforts accordingly for each platform.

By doing so, you'll be able to maximize visibility and drive more traffic to your online store.

Are There Any Restrictions On What I Can Sell On Each Platform?

As an entrepreneur, it's important to know the seller eligibility and prohibited items on each platform before setting up your online store.

While Etsy has a more niche market for handmade or vintage items, they have strict guidelines on what can be sold such as no illegal items or anything that promotes hate speech.

On the other hand, Amazon allows a wider range of products to be sold but also has restrictions on certain categories like firearms or tobacco.

Juxtaposing these rules helps visualize the differences in platforms and provides insight into which one may be better suited for your business needs.


So, my fellow entrepreneurs, we've covered the basics of choosing a platform for your online store. But let's take a moment to reflect on what this really means: you're embarking on a journey to make some serious money and build your empire from scratch.

Now, I know some of you may be thinking 'But wait! Can't I just sell my handmade soaps at the farmers market?' Sure, if you want to limit yourself to one location and rely solely on foot traffic.

But for those of us who want global domination (or at least national recognition), online selling is where it's at. And with platforms like Etsy and Amazon available, there's no excuse not to get started today.

Other Pages